M.A.D. Gold Rum is made from the finest refined Sugar Cane from Barbados. So it’s a really smooth and can be drunk neat, with ice, straight from the freezer or mixed (Coke, grapefruit, or a rack of pork ribs if you want to kill two birds with one stone).

M.A.D. stands for Motorcycle Accessories Direct. Steve [the short, fat one] set up MAD in 1998 as he was a bit fed up and frustrated – about getting bike parts that is, not about being overweight and very short. He coupled up with Jon [the bigger fat one] to help with the bikes and Tim [too ugly to show], who has 20 years drinks experience to build and drive M.A.D. Gold.

As well as M.A.D. Gold, there is a showroom, photo studio and workshop in Chesham, Bucks. So you can pick your shiny bits, we’ll fit them and then wrap a gorgeous model [male or female] all over your bike and with our professional photographers and studios, we’ll guarantee a top day out.

To contact the M.A.D. Studio call us on +44 (0)1494 784 898 or visit the web-site or e-mail us.

In total, we offer 30,000 products,
mostly bike-specific and 250,000 bikers visit our web-site a year. So visit the bike parts and studio web-site

Don’t forget though, we’re not a multi-national, just some guys getting on with it. So give us a call or e-mail us and tell us what you think or what you want. As long as it’s legal and involves Bikes, Rock or Rum, we’re interested.